Digital Marketing Specialist

Focuses on online marketing efforts, such as social media management, SEO, PPC advertising, and email campaigns to reach target audiences effectively.

The Digital Marketing Specialist is responsible for developing, implementing, and optimizing online marketing campaigns to drive brand awareness, customer engagement, and lead generation. This role requires a strong understanding of digital channels, analytical skills, and creativity to support the company's digital presence and ensure alignment with overall marketing objectives.

1. SEO and SEM Expertise: Strong understanding of search engine optimization (SEO) and search engine marketing (SEM) to improve organic search rankings and manage paid campaigns.
2. Social Media Proficiency: Experience with managing social media platforms, creating content, engaging audiences, and analyzing performance across platforms like Facebook, Instagram, LinkedIn, and Twitter.
3. Content Creation: Ability to create engaging and relevant content for digital platforms, with a good understanding of what resonates with the target audience.
4. Analytical Skills: Proficiency in using analytics tools (e.g., Google Analytics, Facebook Insights) to track, analyze, and report on campaign performance, and to make data-driven decisions.
5. Email Marketing: Knowledge of email marketing platforms and strategies, including list segmentation, automation, and A/B testing for optimized campaign performance.
6. Excellent written and verbal communication skills.
7. Familiarity with content management systems (CMS) and basic HTML/CSS is a plus.

Bachelor’s degree in Marketing, Business, Communications, or a related field.
Proven experience in digital marketing, preferably in a similar role.